Facebook this week announced the launch of their new TV app which will let Facebook users watch videos from their friends and their “liked” pages on TV, as well as watching the top live videos. Facebook also said that it will recommend videos based on ones users have already watched. The app will be available on Apple TVs, Amazon Fire TVs, and Samsung Smart TVs, with more devices to follow.
The social network also recently hired Mina Lefevre to manage all of its video content programming, according to Bloomberg. Lefevre was previously responsible for scripted programming at MTV, so it probably won’t be long before we have the option to stream original content over the app as well.
With more than 1.79 billion active users a month, Facebook is betting on original content as a new platform for advertising revenue. If it can get people to watch more videos, it can further tap into the $70 billion brand advertising budgets that are normally reserved for TV shows.