Companies in all industries are wrestling with how to crack the code to win in the digital space. Typically, they focus their efforts on shifts in business strategy. They concentrate on enhancing marketing capability, creating new digital products and services, improving their social media efforts, and upgrading their IT expertise.From our experience working with clients across various market segments, it is clear that far less attention is paid to the important shift in leadership behavior that is necessary to foster a culture of innovation and experimentation.There are four key issues that senior executives need to address in order to retool their organizations for success in the digital space. They must implement practical strategies that proactively engage:Achieving these important results requires a culture that encourages and rewards innovation and experimentation at all levels of the workforce. Leaders, who ignore or simply pay lip service to the idea of building a culture that supports these critical engagement issues, seriously diminish the likelihood of digital success.
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