Neil Padukone, long time friend of New York International who recently joined The Mayor’s Office of Media and Entertainment as Director of Media & Entertainment, kindly opened the ‘Founders Dinner’ at our recent TEP Conference in NYC. This article is an extract from his speech. He kindly shares his thoughts on New York City, the… Continue reading Media in NYC: The Mayors Office Perspective
Month: November 2016
Using Slack to Build Communities
Claire Wasserman, Founder of Ladies Get Paid used Slack as a way for attendees to connect at an event she organized for women to speak up about money and the gender gap earlier this year. Scrolling through the conversation after the event, she came up with the idea of using Slack as a medium for participants… Continue reading Using Slack to Build Communities
Brooks Brothers Swap Clothes for Coffee
Brooks Brothers is sacrificing expensive retail square footage at one of it’s stores to incorporate a new cafe concept. The shop, at 901 Broadway in Manhattan’s Flatiron District, is dedicated to the Red Fleece line designed “with the young entrepreneur in mind.”Brooks Brothers, America’s longest established retailer is the latest among several NYC brands who… Continue reading Brooks Brothers Swap Clothes for Coffee
Amazon Grows its Physical Presence
Earlier in 2016, Amazon opened it’s first ever physical bookstore in Seattle, a surprising move given the demise of renowned bookstore chain Borders once Amazon disrupted the space with it’s online alternative.Amazon have successfully followed up their bookstore with 21 pop-up stores to sell some Amazon hardware in shopping malls such as Kindle readers, Fire TV… Continue reading Amazon Grows its Physical Presence
Social Media & Data: The Future of Elections?
The 2016 U.S. elections are finally over. Eight years ago President Obama revolutionized campaigning with data tracking and social media. The question for us: what did we learn from the 2016 campaigns regarding trends, tools and tactics that will soon be relevant in elections elsewhere? We looked at the election coverage and traveled to Ohio,… Continue reading Social Media & Data: The Future of Elections?