I sat down with a young hopeful business development person this past week and he asked what the process of getting a yes and closing a partnership was. I’ve written individual pieces on this before, but I decided to put together a four-step process of getting someone to say yes and closing a deal.Step 1: How can you help themStep 2: Is this important to them?Step 3: How much can you really help them?Step 4: Have you done this with anyone before?
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